Comcast Corp units NBCUniversal and Sky said Monday that advertising across both of the media companies can now be purchased through the same tool, as the firms look to attract more global advertisers and weather the coronavirus pandemic.
U.S. cable television provider Comcast warned last month it expects weaker advertising revenue in its second quarter as sports, which often attracts major TV ad dollars, are postponed during the health crisis. The U.S. TV industry as a whole could see up to US$12 billion in lost revenue in the first half of the year, according to research firm eMarketer.Advertisers can now use NBCUniversal's tool One Platform to purchase ads on UK-based Sky's networks, the companies said.
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