S Korea shoppers line up before dawn ahead of expected Chanel price hike

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[SEOUL] More than a hundred shoppers waited in line to enter a store of French luxury brand Chanel in Seoul on Wednesday, as they rushed to buy products in the hope of beating price increases expected to kick in later in the week. Read more at The Business Times.

More than a hundred shoppers waited in line to enter a store of French luxury brand Chanel in Seoul on Wednesday, as they rushed to buy products in the hope of beating price increases expected to kick in later in the week.[SEOUL] More than a hundred shoppers waited in line to enter a store of French luxury brand Chanel in Seoul on Wednesday, as they rushed to buy products in the hope of beating price increases expected to kick in later in the week.

With some arriving as early as 5am, the shoppers wearing face masks snaked around the Lotte Department Store in downtown Seoul ahead of the opening at 10.30am, while store workers issued numbered tickets online to keep order. Lee Ji-yeon, 54, said she arrived at the store about 7.30am and that her future son-in-law is waiting at another department store to buy a Chanel bag for her daughter as a wedding present. There are several months ahead of the wedding, which has been pushed back from November to March because of the virus.

"We've been to the Chanel store several times before and agonising whether to buy it or not. But since the prices are going to increase, we decided to buy it now," Ms Lee said.

 

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