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CGI Models and Zoom Campaigns: How Designers Are Getting Creative in Quarantine

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Brands from Moschino to McQueen are rethinking the industry's approach to promoting their fashion with avatars, Zoom campaigns, and designer drive-by deliveries.

When the going gets tough—and it doesn't get much tougher than right now—creative people, well, get creative. That includes fashion designers, who are finding ways to make the standard campaigns and promotional projects feel new while still adhering to social distancing rules.

 

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