Like many other companies trying to adapt to a "new normal," international luxury brand, Bulgari, is thinking of new ways to bring it's usually in-store experience, online.
Typically he has meetings about watches and fragrances in Switzerland, accessories in Tuscany, and jewelry and hotels in Rome. Then there are industry conferences and big-budget product launches — often long, glamorous soirees after dark. "Digital meetings are definitely more focused, there is more listening, everything is more efficient," Babin said."I can now attend any session I want and there is instant feedback which makes decisions so quick," Babin said. "I am also spending about five hours a day checking in with staff across the company that I rarely meet. I could never dream of being able to do that before now.
Digital storytelling is increasingly important for luxury brands trying to reach customers from a distance. If more of us start to work from home, it will become critical to connect with their target market and replicate the brand experience you get in-store, online. "Like our jewelry and watches, we want the memory of staying at a Bulgari hotel to last a lifetime," Jean said. "We have very little corporate stays so we will not be impacted by reduced company budgets or travel plans."
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:
Business Business Latest News, Business Business Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Inside California's beautifully bizarre Winchester Mystery House - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Source: BusinessInsider - 🏆 729. / 51 Read more »
SoFi cut 7% of its staff through performance reviews, has new CFO - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. 'based on performance reviews' We used to call this 'disguising a reduction in force in order to avoid paying higher unemployment insurance.' New technology, same old greedy cocksucker business model.
Source: BusinessInsider - 🏆 729. / 51 Read more »
Retail workers are on the front line of war over masks - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. No shirt, no shoes, no mask, no service. It’s easy. If they don’t have to wear a mask I don’t have to wear clothes. What’s it gonna be? I deeply resent the characterization of the divide between people wearing or not wearing masks as “political” or “ideological”. Mask wearers are considerate and reasonable. Refusers are emotionally immature, selfish & acting out like children. Store workers do not deserve this.
Source: BusinessInsider - 🏆 729. / 51 Read more »
Nearly 10,000 students experience issues submitting online AP exams - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. And no problem with government mailing and counting ballots. 94 bucks for this bullshit 'non profit' monopoly to hand out one 45 minute question, glitch the submission, and run away with our money
Source: BusinessInsider - 🏆 729. / 51 Read more »