” was watched by 37.6 million households in its first month on the platform, the company said Friday.
While Netflix is traditionally tight-lipped about viewer data, the metric for “The Willoughbys'” is a bit firmer than its usual equation for viewing. Netflix logged nearly 38 million individual accounts to watched at least two minutes of the film, which does not account for the number of Netflix accounts and profiles in a single home, a source familiar with the data said.
“The Willoughbys” tells of a neglected family of children living under the rule of self-obsessed parents, who conspire to send them away and orphan themselves in hopes of a better life. Will Forte, Maya Rudolph, Jane Krakowski, and Ricky Gervais round out the voice cast. The movie has a 90% fresh rating on Rotten Tomatoes, making in the best-reviewed animated title of the year so far.
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