NEW YORK/LONDON/BEIJING - Lysol is starring with celebrities and rock-bottom prices in the $8 trillion global travel industry’s pitch to get people back on the road and in the air.What was scrubbed from view now leads marketing campaigns as cleanliness is tops for travelers in the coronavirus era, marketing experts said.
An Extended Stay America campaign describes a 10-point cleaning process for the hotel chain’s rooms and highlights its partnership with Procter & Gamble brands including Mr. Clean, Spic and Span, and Microban 24. International travel could begin to recover by the fourth quarter, but 2021 is more likely, WTO said.
“We don’t want a hospital-like message,” said Noah Brodsky, chief brand officer at timeshare and hotel company Wyndham Destinations. “As we get more comfortable with leaving home, we’re going to put a little more fun into our .”In China, which reopened sooner than most countries after its coronavirus lockdowns, celebrities star in the plan to show travel is safe again, marketers said.
Movie stars, travel bloggers, flight attendants and even airline CEOs are also being conscripted to hawk discounted tickets over livestreams as smaller and private airlines dabble with new ways to sell directly to consumers.
It will be a quite challenging task for the aviation industry to attract passengers back. I strongly believe that ppl will avert unnecessary travel in the coming days. covid-19 has spoiled not only the socio- cultural fabrics of the society, but also the global economy too.
Virus is transmitted thru the air. Wiping down a tray table occasionally mitigates nothing. You’re stuck in a closed tube for 11 hrs. We all got sick fying pre-pandemic. Will be deadly now in the midst of a pandemic.
I mean the Michelle Yeoh endorsement might work.
And with the economy the way it is and people out of work with savings drained they will need to drastically lower their prices
Airlines will struggle until the int borders reopen
They will have to pick up the cleaning game. those planes are never cleaned well, disgusting!!!
They could start with customer service, they could continue with even an additional inch of room.
Make electric airplanes and I will travel much more!
Come people , why get the wuhan flu in NY, When you can travel to wuhan China and catch the original wuhan flu!
Vacations will be vacations - nothing could change that. Human need to socialise would emerge stronger🤞🤞🤞
bet my life I'm as likely to catch COVID19 living among Trump supporters in USA as traveling in Europe so I'm in A month ago I felt like the jerk in the store if I forgot my mask now I feel like a target if I wear a mask mask v no mask new Happy Holidays v Merry Christmas
I’m no marketing expert but I think a massive price reduction will do the trick
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Source: WSJ - 🏆 98. / 63 Read more »