Amazon Struggled During the Pandemic. Can Smaller Rivals Take Advantage?

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When Amazon struggled to handle a pandemic order surge, competitors saw a window of opportunity. But even taking on a weakened Amazon was an ordeal.

When coronavirus lockdowns sent Americans into a frenzy of panic buying, the bad news came almost as quickly as the good for online organic grocer Thrive Market.

In March, the company that aims to compete with Amazon.com Inc. in the health-food sector suddenly found customers flocking to its site as its giant rival struggled to handle its own pandemic business surge. Thrive notched record sales and membership sign-ups.

 

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