Cable networks and streaming company AMC Networks has partnered with the On Addressability initiative, which cable giants Comcast, Charter and Cox launched last summer, to pilot targeted advertising solutions on its linear TV and VOD services.
As part of a pilot, AMC will allocate a portion of its commercial inventory to addressable ads delivered to aggregated household audiences across the cable partners' footprints, "consistent with each company’s commitment to privacy." This will increase the amount of addressable advertising inventory available to national advertisers and provide additional scale, they said.
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