Newer challenger brands on Amazon are showing up more often on Amazon's first-page search results after legacy brands ran out of stock during COVID-19, according to a new report by e-commerce research firm Profitero.
That's creating new opportunities for newer, challenger brands to show up on Amazon's first-page search results, where most of the purchases occur. That has turned out to be a huge opportunity for smaller and newer challenger brands, as they're more frequently showing up as top search results on Amazon, leading to increased sales,For example, in January, four of the biggest toilet paper brands accounted for 92% of the search results on Amazon's first page.
Steal? Not earn? 🙄
Amazon has become a monster, I hope the small brands continue to succeed.
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