Sephora said it will dedicate 15% of its stores' shelf space to the products of black-owned companies, becoming the first major retailer in the United States to take the"15% pledge."
The pledge stems from a movement that began earlier this month amid demonstrations over the death of George Floyd and a national conversation about race inequality in America, including challenges that black business owners face in securing representation within big retailers. The 15% Pledge website specifically calls on Sephora, Target, Whole Foods and Shopbop to make the commitment.
Another stupidity to make this nation more racist...
Wow, it should be more like 50/50 or just mix it up. Like 100% equal opportunity. Is that supposed to be special?
why only 15%? that doesnt sound like much
Most businesses base it on sales, charge suppliers for space..........this won’t last long
What about Asians? Hispanics?
These people live off of affirmative action, they want their 40 acres and a mule. While Asians are systematically discriminated with no help or support. Blacks are the pawns used against every other minority.
Is that because white owned business, Asian owned business and Hispanic owned businesses are being discriminated against?
What about asian and hispanic?
Why not Asian...Jewish or Hispanic? Why just black?
Kinda fucking racist really.
You must also ensure you do not compromise the quality of your products. Positive discrimination only works if you get equal or better value. Otherwise you discredit the the black owned suppliers if the perception of the products you are championing is negative..
That is reverse discrimination.
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A bad idea, sets a horrible standard. Will they dedicate a similar amount of space for other ethnic groups? Can Native Americans force them to stock 15% of the store with their products? It's horrible knee jerk bad management.
Sephora is still racist. How about another 15% of shield space for Asian and 15% for Latino.
So.. is that or 3/5?
15 only? Why not 50 suckers
Lmao wow how fucking generous
Wow. Shouldn’t retailers stock shelves of the items that sell. Stuff like this is just playing to the crowd. If the product was good they should sell it. Pretty simple. Now on a business license we need to say what color we are to sell products.
Sephora you already get a lot of my hard earned money through my daughter & now I feel better about that thank you! 👊🏻
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Sephora, don't forget to have space available for American Indian, Asian, Middle Eastern and Hispanic owned companies also. What's fair is fair wouldn't you agree?
Does anyone really care.. they can go %100 all black..
Amazing!!!
How about Hispanic own brands? How about Asian owned brands? Why are they being racist?
Do people really think black people can’t make it on their own? We have to feel sorry for them? How pathetic
THIS ⬆️ seems to only further divide people by giving shelf space based on race but whatever. As long as cnn is sowing tension & discord for ratings they think they are doing their job.
Mr. President... I believe the Media needs to be reformed on how they broadcast the news. All this misinformed news is more dangerous to the peoples then the epidemic it self.
This is funny. That’s all.
15% plus 18% of Hispanic and they are still considered minority? Its one third already
Wow! 15%! 🙄
So I'll take 100% of my business to a store that doesn't pander.
Sephora, don't forget to have space available for American Indian, Asian, Middle Eastern and Hispanic owned companies also. What's fair is fair wouldn't you agree?
Seems like an empty patronizing stunt
Hipocrisy.
Isn't that racism? Isn't that discrimination based on colour of the skin? If they decide, wether my shoes will be at the shelf, based on the colour of my skin, how do you call that?
The protests are producing positive results
A borderline empty gesture. People buy based on brand recognition, so if the brand isn’t recognized it doesn’t mean shit to dedicate space for it. Well it’s not going to be my financial loss at the end of the day...
So long as the quality is good otherwise it will destroy shareholder value.
That doesn't mean we have to buy these products. Sephora, 'All Lives Matter'.
There is in fact Nothing more racist in doing this type profiling - you are just worsening the colour divide - - what’s wrong with these dolts
Marital racism is the evilest of all the racisms out there. If you don't address that, you ARE a racist. There is NO excuse for same-race marriages in today's world. There is no excuse which race does it either. Racism is racism no matter who does it. BAN same race marriages NOW!
Ain’t no Sephora stores in NO Black neighborhoods! None Nada Zero Ziltch Guess Black people will have to buy online = move $$$ out of their neighborhoods where it WILL NOT recirculate to their advantage None helpful
15%pledge
Hey, What is happening in Seattle? And why aren’t you covering it?
This is awesome! I just bought some sea buckthorn oil from there the other day. Great customer service, definitely will return 👍🏽
That’s cool!
when the sell through does not meet margin requirements, will they still carry those brands? When will they dedicate shelf space for other minorities ( greater in number)? These are flawed reactions for positive PR. It's Pandering or caving to SJWs. not genuine, but maybe its ok
CHARLIES BACK. WILL BLACK STORES DO THE SAME FOR WHITES. DONT THINK SO
Sephora, if you truly want to support BLM, give 15% off to all black people. Don't play this kind of cheating games.
Bending over for the mob.
Davidlaz 👍
Wouldn't it be nice to live in a world where we didn't need to do this because every human was seen as equal to each other?
make sure the companies are actually black-american owned, preferably ADOS
Davidlaz Does not sound like a free market. It sounds like a quota.
More pandering.
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