its product targeting option for Sponsored Display ads to Canadian advertisers, the second country to get this option after it was rolled out in beta for the US in April.Sponsored Display ads, previously called Product Display ads until November 2019, let brands reach customers via placements on product detail and other pages across Amazon and, for some advertisers, its third-party network. They can also be purchased on a CPC basis.
For example, an ad for a brand's socks could be promoted as a shopper as they are purchasing the same brand's shoes, prompting an additional purchase as they complete checkout. A shopper actively exploring one brand's products could be targeted with offerings that highlight a competitor's own offerings. Furthermore, because Sponsored Display Ads can now support with deals and saving badges, a brand could also highlight a savings opportunity during that comparison.
Amazon's a flywheel
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:
Business Business Latest News, Business Business Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Inside a $40 million estate on Miami's celebrity-studded Star Island - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. Last sold 04/28/2011 for $25,500,000, annual taxes are $460k, overpriced and the payments will kill you before any thief will. BTW there is another house on the island going for $27.9M
Source: BusinessInsider - 🏆 729. / 51 Read more »
Amazon and Goldman Sachs partner on SMB lending - Business Insider - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. Check It out! Do You Want To create 3d construction animation video hey AnandWrites our two favorite corps are now partnering because why not? (Sarcasm) Goldman Sachs: The Real Superpredators
Source: BusinessInsider - 🏆 729. / 51 Read more »
Walmart won't lock up Black beauty products after accusations of racial discrimination - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. Errrrrr But the same community asked for that
Source: BusinessInsider - 🏆 729. / 51 Read more »
Chris Cox returning to Facebook as chief product officer - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. Facebook needs massive congressional oversight
Source: BusinessInsider - 🏆 729. / 51 Read more »
Alt lender Prospa announces solid March performance - Business Insider - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Source: BusinessInsider - 🏆 729. / 51 Read more »
Affirm launches high-yield savings account - Business Insider - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. With the HIGH interest rates they charge, it’s the least they can do for those using these crooks as their savings bank.
Source: BusinessInsider - 🏆 729. / 51 Read more »