'Speaking up is worth it': Consumers want brands to practise what they post on Instagram

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You may have seen companies you follow speaking up on issues you care about lately, but marketing strategists say often these brands are making more of a business decision than a moral proclamation.

"The job of dishwashing liquid is to clean your plates, not hector you on civil disobedience," he told The Drum earlier this week.

In 2018, the sports brand released an ad featuring Colin Kaepernick. The American footballer sparked outrage when he chose to kneel for the national anthem, to highlight police brutality and the inequalities people of colour in the US face every day. Protesters have stressed that the Black Lives Matter movement goes far deeper than justice for George Floyd.

"My first Black History Month at Ref was one when Yael and Elana posted themselves eating fried chicken to celebrate," she wrote.Fashion label Reformation and CEO Yael Aflalo have been heavily criticised by former employees for creating a "racist and unsafe" work environment."When I hear Black colleagues who felt that I avoided them because of the color [sic] of their skin, I burn inside thinking about the sadness I inflicted.

 

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'on Instagram'?! Dear god

Certainly is worth it. ☺️

China, Russia and others just have to sit back and wait. Lefties are doing their job for them

Just stop ABC. You are giving terrible, terrible, terrible business advice...

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