Fiat Chrysler wins in court over Mahindra selling alleged Jeep copy

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The automaker's complaint has worked to successfully block the Indian company from marketing its Roxor in the U.S. - Via: drivingdotca

Fiat Chrysler won its bid for an order to block U.S. imports of Mahindra & Mahindra’s Roxor off-road vehicle that it said copies the look of its iconic Jeep Wrangler, the International Trade Commission said in a notice posted on the agency’s website.

Fiat Chrysler claimed the Roxor is a “nearly identical copy” of its Jeep, particularly the “boxy body shape with flat-appearing vertical sides and rear body ending at about the same height as the hood.” RELATEDFerrari 250 GTO recognized as art by Italian court to block imitatorsBMW wins court case arguing Indian rickshaw company DMW copied nameIn January, Mahindra said its 2020 Roxor model had “significant styling changes” and it would “make additional styling changes, if so required, in cooperation with the ITC.” The 2020 vehicle, dubbed “The Beast,” starts at $16,599, according to Mahindra’s website.

 

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