WW International Inc. WW, +2.09% shares surged in the extended session Monday after the Weight Watchers parent company said digital subscriptions boosted numbers from a year ago because of the COVID-19 pandemic. WW shares rallied 12% after hours, following a 2.1% rise to close the regular session at $25.29. The company said subscriptions rose 7% to 4.9 million in the second quarter, consisting of 3.
8 million digital subscribers, and 1.1 million studio and digital subscribers."Starting in the middle of April 2020, digital recruitment trends returned to growth on a weekly basis, compared to the prior year period," WW said in a statement."This weekly growth trend has accelerated since then and is now trending ahead of the weekly recruitment growth rates in the first quarter of fiscal 2019 prior to the escalation of COVID-19 in mid-March.
I have worked customer service for WW for 6 years and anytime a member cancels the membership they have and rejoins with a different membership WW counts that as an enrollment. Ask WW about the $$$ not just enrollments. They lie!
What WW doesn’t tell you is that most of these “digital enrollments” are because so many members who used to attend workshops CANCELLED their memberships during the pandemic because they HATE the virtual workshops and rejoined as Digital members. I have worked customer service
Cause your lives revolve around consuming, so the only way to consume less is to consume a program. Gotcha!
Covid is weakening
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