The Coronavirus crisis is a turning point for the fashion industry. With global fashion weeks cancelled, orders pending and retailers going declaring bankruptcy, questions about the current model seem to multiply: Is there another way to produce fashion? Must brands necessarily be based in big hubs to succeed? Do we really need so many yearly collections?
Production takes place in small artisan ateliers near Barcelona, with a focus on handmade expertise. ‘Finding those artisans was definitely not easy’, says Rosa. ‘When I started the brand I didn’t know anything about production, and fashion insiders are not very prone to share their secrets! I had to do my own research, but ended up finding some incredible professionals. There is something to Spanish artisanship, a touch of imperfection that makes the end result so unique.
Made in an atelier near Elche – around 170 km away from her current home in Valencia, where she moved last year – Goya shoes integrate a rubber boot-style sole and unique stitching and signature details, like green piping on the back strap. Materials vary from the very minimal black suede to crocodile effect leather or quilted leather, goat hair or velvet. Seasons are non-existent.