While the Americas continue to grapple with new COVID-19 outbreaks and new clusters emerge in China and in Germany, Europe is facing its fears of a second wave of the virus in the fall even as cases decline in the continent’s capitals and a newfound degree of ease is cautiously spreading after months of lockdown.
Asked how she helps her patients overcome the anxiety, she said she suggested baby steps, “to slowly make contact with reality. The fear of contagion is something invisible, an enemy that is outside and people see the outside as a menace.” Paola Cillo, associate professor and vice director, department of management and technology at Bocconi University and coordinator of the luxury business management MBA at SDA Bocconi school of management, said “fashion has always been synonymous with creativity, change and innovation and it would be difficult to imagine fashion not defining the direction of change also in this situation.
She observed that several creative talents have already expressed “the need to re-appropriate their own time and to individually define the pace of their creativity.
“The pandemic helped us understand that digital tools have potential. We can be more creative with digital resources, visuals can be very sophisticated, we can set a mood and communicate, so we see the possibility to change the shows’ format. But we need to maintain that energy and effervescence so typical of the shows,” she said.
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