Saks Fifth Avenue Reopens on Fifth Avenue With a Retail Strategy That Goes Far Beyond Hand Sanitizer

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.Saks Fifth Avenue’s flagship store on Fifth Avenue is reopening to customers today in a changed New York and a changed world.

Saks Fifth Avenue’s flagship store on Fifth Avenue is reopening to customers today in a changed New York and a changed world. On the outside, the store has replaced its boarded-up façade with windows featuring a “Welcome Back, New York” theme.

The question we’re all asking: What does this mean for retail at large? Will people venture out to shop? Is that safe? Or even necessary?Justin Bridges But what about the other issues concerning the fashion industry right now? In the three months since Saks closed its Midtown store, fashion has undergone reckonings on every level. Industry professionals are advocating for shifting the fashion show and delivery cycles to allow products to be sold in season, delaying markdowns to better suit marketing and sales budgets. There is the global, which has compelled fashion companies to interrogate how their practices have upheld systemic racism.

Metrick also points to new technologies that are streamlining the buying process, allowing for merchants to spend less time catering to existing brand partners and more time discovering and supporting new talent. “We’ve really modernized our buying approach,” he says, citing the store’s partnership with the virtual showroom NuOrder as a game changer for how its buys are made.

 

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