Ready to Watch More Theatrical Releases From Home? How COVID-19 Could Spark a Tectonic Shift to Premium VOD

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As even the year's most anticipated films face uncertainty at the box office, studios are exploring if premium video-on-demand titles could be the new business model

, Universal has used the straight-to-PVOD model for the Steve Carell/Rose Byrne comedy, Warner Bros. for animated kids comedyWith marketing money for these new titles already spent, the financial argument behind PVOD is clear, especially for conglomerates with proprietary streaming services like Universal , Disney and ViacomCBS-owned Paramount, which will quickly shift theTrolls

Go outside North America, however, and things look different. Compared with the theatrical box office, the PVOD market in much of the world is still tiny. It's near nonexistent in China and accounted for less than 5 percent of the U.K.'s $3.2 billion home entertainment market in 2019. "During the worldwide lockdown, people are consuming a lot more films online," Muso CEO Andy Chatterley tells. "That's helped lift PVOD and VOD numbers, but those same locked-in audiences are finding, and using, piracy sites."

"Before COVID-19, the attention of all the big guns was skewed toward their own originals, their own back catalogs of film and series," adds Wendy Bernfeld, founder of digital sector consultancy Rights Stuff, who also buys for international VOD platforms. "But because no one can shoot right now, production on originals is stalling, and the platforms, from the very big to the smaller niche players, have to replenish their inventory.

 

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I was wondering if this was a long or short term trend. Personally, I hope we can eventually safely return to the theatres. Thanks for this.

ManaByte You know what to do Marvel. BlackWidow

YES. JUST FUCKING YES. FUCKING DO IT ALREADY. FUCK.

Could be?

Please no. I prefer to watch and own movies on physical media. If it just goes to streaming what if someone doesn't have that streaming service but wants to watch a particular movie on that platform but doesn't want to subscribe, they should give people physical options as well.

Every movie they’ve crumbed out to VOD has been for children or people that know better than to waste their money with a junk release. Studios make it sound like they’re having some brilliant thought here. Corona homer-rs have been screaming for this since April.

It's way past time to offer all films on demand.

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