Amazon, Google face tough rules in India’s e-commerce draft

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India’s latest e-commerce policy draft includes steps that could help local startups and impose government oversight on how companies handle data.

The government has been working on the policy for at least two years amid calls to reduce the dominance of global tech giants like Amazon.com Inc, Alphabet Inc’s Google and Facebook Inc.

India’s roaring digital economy, with half a billion users and growing, is witnessing pitched battles in everything from online retail and content streaming to messaging and digital payments. Global corporations lead in each of these segments, while local startups have sought help from a sympathetic government that recently banned dozens of apps backed by Chinese technology giants.

On the issue of where data is stored, the draft leaves open the question of which e-commerce platforms would have to keep information locally.

 

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