How Paula's Choice Became a Success By Calling Out Other Brands' Subpar Skin Products

In our long-running series, "How I'm Making It," we talk to people making a living in the fashion and beauty industries about how they broke in and found success.

Having formulated more than 150 products, penned dozens of books and spent nearly an entire lifetime working in the beauty industry, Begoun knows her stuff. To put it simply, Begoun is a beauty industry badass with a wealth of knowledge and the gumption to put that knowledge toward challenging the industry as a whole. Naturally, I jumped at the chance to ask her about her career trajectory, the state of the beauty industry — and, of course — her best skin-care advice.

I started with 10 products in 1994, launched in 1995, and here we are 150 products later and about nine or 10 more editions of my book. Paula's Choice is also known for its packaging. You won't use jars because of how that impacts the integrity of the ingredients. But were there jars in the beginning?

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