BMW launching subscription model for features like heated steering wheel - Business Insider

In July, BMW will roll out a sweeping software update that includes digital personalization and on-demand functions.

BMW envisions a situation where, for example, if one customer wanted a feature that wasn't requested when they bought the car, it can be added afterward. And if that car came into new ownership with someone else, that new owner could also activate the features that they want. better details this subscription service by giving tech features — adaptive cruise control, lane-keeping assistance, adaptive suspension — and comfort features — a heated steering wheel — as examples.

According to CNN, the company said that hypothetically a first owner could purchase a three-year subscription to heated seats, which is how long that person would expect to keep the car. Then, the next owner could decide for themselves if they wanted to subscribe to the heated seats, too.

Will BMW pay interest to customer for the amount people spend for buying their cars? Lol !!

Another reason I will never buy another BMW.

Es como si esas decisiones las tomaran emprendedores venezolanos

so now it’s a European financial domination bitch

That’s classic.

Absolutely and utterly pathetic

BMW Euer Ernst?

Bonton_007

BMWUSA you must want to lose more business. Tacky to state this during a recession. Don’t make my first BMW my last.

To be honest this will bread car hackers, you'll be schooling experts of thiefs, emerging a new culture of insecurity in the car sector. Trust me, you really don't want to do that, if we don't already have this as a problem already.

Ha ha, dealers will offer 'free' access for the first year, and 'special rates' for fleets. Anyone dumb enough to go for this deserves to get rooked.

Thieves!!

It looks like DLC, 99$ for content on your own car.

BMW is about to start calling EVERY customer they have ever had to beg them to buy a car ..... No one is buying a new BWM for a while ....

Why buy BMW if so, others giving it for free. Merc the best or nothing.

Thats horrible

📈

BMW drivers must not subscribe to the indicator lights option.

Sales will drop..

Dream BMW 6 Series one day hope BMW

I have owned BMW cars. If BMW says I have to pay a fee for using something I have already bought, I will not buy any more BMW cars.

Con to hell

BMW: If you want the brakes and steering to work, that will be $299/month *If payments aren't processed correctly, beware that such services can stop working at any given time.

No BMW , no bueno bmw

I'm sure they do.

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