These Are The Automotive Industry’s Winners And Losers So Far This Year

Perhaps surprisingly, sales of electric vehicles dipped by just seven percent, according to KBB data, likely buoyed by robust Tesla sales and new products reaching the market from Porsche and Audi. Sales of the Chevrolet Bolt actually increased by 1.1 percent so far on the year, which could be a harbinger of heightened interest in EVs moving forward. Hybrid and plug-in hybrid sales, on the other hand, didn’t fare as well, plunging by 40 percent.

Pickup truck sales remain relatively strong, overall, with the segment down by 10.5 percent, and midsize models in particular losing less than 10 percent of sales on the year. While the Ford F-150 continues to lead full-size truck sales, and the Toyota still tops midsize models, the Chevrolet Silverado managed to overtake the Ram pickup to capture second place, while the Ford Ranger leapfrogged over the Chevrolet Colorado to take the number two spot among the smaller models.

One bright spot in the car business so far this year could well be credited to the tenacious tenor of the times. Sales of some of what are among the ultimate self-rewards—small convertibles—actually increased over the first half of 2020, with the Mazda MX-5 Miata up by a respectable 10.4 percent. With most of the country shut down for so long, the open road apparently still beckons.

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Is that a Miata?

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