Singapore launches S$45m marketing blitz to boost domestic tourism

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SINGAPORE is looking to the domestic-tourism market to drive recovery in its hard-hit tourism sector, as the coronavirus pandemic choked the lifeblood of international visitors. Read more at The Business Times.

The Federation of Merchants’ Associations, Singapore, Heartland Enterprise Centre Singapore and Society of Tourist Guides have been roped in to develop tours and itineraries in heartland and other local neighbourhoods.

STB's Mr Tan told reporters: “There is no baseline on the sort of spending we can get from domestic tourism. We hope, obviously, to stimulate some expenditure in F&B and retail and consumption and hotels, but we have not set for ourselves firm targets.” Even by that point, hotel room revenue was down by 31 per cent, and spending on shopping fell by 52 per cent. “And we expect further declines in the months ahead”, Mr Tan told reporters.

 

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