Music business consultant expert, Steve Osagie has cautioned artistes against ignoring the business aspect of their music career, saying many of them failed in this regard because they believe music only stops when they dropped a song.
Osagie who has been in the forefront of artiste management and business of music in the music industry for 15 years in a chat with Potpourri recently explained that what people see as success in the lives of many artistes was only a facade that usually fade off because they lack substance that can sustain them.
Speaking further, Osagie disclosed that as entertaining as making music could be, many creatives get carried away with the wave while they fail to realise that there is more to music than dropping hit songs, adding that it takes due diligence to clearly distinguish doing music from doing the business.
His ardent evangelism in the music industry for over a decade is to awaken everybody involved in making music, singers, DJs, composers, producers and performing artistes to the full consciousness of the transactional aspect of music.Twitter sees surge in users; revenue slides amid turmoil