For Ben & Jerry's, It's Never Been Just About The Ice Cream

, the ice cream brand has more work to do to live up to its promises. But it bucks the corporate trend with a business model that treats its product as a way to create progressive change, not just generate profit.

When co-founders and childhood friends Ben Cohen and Jerry Greenfield started Ben & Jerry’s out of a renovated gas station in Burlington, Vermont, in 1978, they just wanted to make good ice cream. But over the next decade, they began to feel that the company should try to have a positive impact beyond its product.

The company took up its first political issue not long after: protesting the billions of dollars the Reagan administration was spending on nuclear weapons while 1 in 5 children in America was living in poverty.

Business Business Latest News, Business Business Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Ben & Jerry's to stop product ads on social media, to support racial justiceThe ice cream company is suspending stopping all paid advertising for products on Facebook, Instagram and Twitter for the rest of 2020. I’m not too sure ppl need to see Ben and Jerry’s ads to be reminded of how delicious they are. Side note: it’s crazy I’m seeing this in my timeline after I bought B and Js tonight 🤔🤔 Damn....just when I open my heart Sounds like a protest. Time to get some Ben & Jerry’s
Source: USATODAY - 🏆 100. / 63 Read more »