Trader Joe's defends food labels many deem racist, says they're 'fun' - Business Insider

The petition cites the fact that Trader Joe's Joe Colombe founder was inspired by a book, "White Shadows in the South Seas," which the petition says glorifies colonialism and racist tropes, when designing Trader Joe's. Brands like Trader Ming's, Trader José, and Arabian Joe's similarly "perpetuate harmful stereotypes," according to the petition.

Previously, Trader Joe's spokesperson Kenya Daniel-Friend told media that the company had already been in the process of changing the branding in question. "While this approach to product naming may have been rooted in a lighthearted attempt at inclusiveness, we recognize that it may now have the opposite effect — one that is contrary to the welcoming, rewarding customer experience we strive to create every day," Trader Joe's spokesperson Kenya Friend-Daniel said in a previousHowever, the most recent statement seems to reflect a different position.

"We do not make decisions based on petitions," the Trader Joe's statement reads. "Recently we have heard from many customers reaffirming that these name variations are largely viewed in exactly the way they were intended­—as an attempt to have fun with our product marketing."Get a personalized selection of top stories daily based on your preferences. Sign up now.

Bravo!

Good for them.

Trader Joe's was BASED the whole time

Those are some amazing names—love me a company that has a sense of humor!

Trader Ming's and Trader Jose's will not go gentle into that good night!

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