How influencers are using Amazon to make money - Business Insider

Two crossed lines that form an 'X'. It indicates a way to close an interaction, or dismiss a notification.Hi, this is Amanda Perelli and welcome back to Influencer Dashboard, our weekly rundown on the influencer and creator economy. This week, I spoke with a YouTube creator who explained what it's like to work with the ecommerce giant's various programs and how she makes money, from affiliate commissions to livestreaming.

Kim Pratt, who is a skincare influencer and YouTuber, is a member of the Amazon Influencer Program, and for every purchase someone makes through one of her links, she earns a commission ranging from 4% to 10% through the program, she said. But still, she often doesn't make much money on that first purchase one of her followers makes, since the products she links to usually range in price from $5 to $20. Her secret weapon on Amazon is that she also gets a cut of what her followers buy for a day after being directed to Amazon with her link.So, how much money does she make as an Amazon Influencer?

Typically, Pratt's Amazon affiliate revenue is higher than her monthly YouTube revenue , she said. But those numbers can fluctuate. In June, Pratt had her best month on YouTube, earning around $7,000, according to a screenshot of her analytics dashboard viewed by Business Insider. On Amazon, she earned around $6,000, shes said, which was near her monthly average from the platform in 2020.

In our conversation, Pratt also broke down Amazon's livestreaming program for influencers, which was released widely in July.

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