Under the multiyear agreement, Plenty will provide 430 Albertsons' stores across California with four types of greens – baby arugula, baby kale, crispy lettuce and mizuna mix — priced between $4 and $5, in line with other organic greens.
Plenty co-founder and CEO Matt Barnard said the company's supply chain was uninterrupted during the beginning of the, which offered Albertsons a critical proof-point on the company's value. The ag-tech start-up said that it currently supplies more than a dozen Albertsons stores in the state, and that it could take several years to scale up supply to all 430 stores.
Plenty's first commercial farm, named Tigris, opened last year in South San Francisco. It shelved plans last year to open another indoor farm in Seattle, in order to prioritize its efforts on a new farm in Compton, California. The Southern California farm will be fully autonomous and help supply Albertsons stores, though it's unclear when it will open.
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Source: WSJ - 🏆 98. / 63 Read more »