Promos slated to air on Nexstar’s nearly 200 TV stations, via ads placed on local cable and on news and talk programs on radio, will tell potential viewers that the new program offers “News. Not Talk” and “Facts. Not Opinions.” Asks the narrator of one radio spot: “Why can’t you just get the facts to decide for yourself?”
“News Nation” will tilt at some larger empires. Fox News Channel, CNN and MSNBC have seen their ratings soar in recent months, owing to the growing proximity of the 2020 presidential election and the effects of the coronavirus pandemic, which has kept viewers hunkered down at home and more available to watch TV.
Nexstar still sees an opening, says Compton. “This is largely for people just seeking facts, making up their own minds, not being told how to think or feel.”
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