FILE PHOTO: A bartender takes a bottle of Johnnie Walker whisky at Barmaglot bar in Almaty, Kazakhstan June 22, 2017. REUTERS/Shamil Zhumatov/File Photo
Under the deal, Diageo will also own other brands in the Davos Brands’ portfolio, including Astral Tequila, Sombra Mezcal and TYKU Sake, with Reynolds retaining an ownership interest in Aviation American Gin. The company isn't new to acquiring brands owned by famous Hollywood celebrities. In 2017, it paid $1 billion in total to acquire the super premium tequila brand, Casamigos, that was co-founded by"Ocean's Eleven" star George Clooney. [The deal also comes at a time when consumption of gin has been rising in the United States.
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Nice work VancityReynolds
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