Dolphin Entertainment Acquires Influencer-Marketing Firm Be Social (EXCLUSIVE)

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Entertainment marketing and production company Dolphin Entertainment has bought Be Social, a digital influencer marketing firm. Terms of the deal weren’t disclosed. As part of Dolphin, Be Soc…

Terms of the deal weren’t disclosed. As part of Dolphin, Be Social and its 20-employee team will continue to operate under its own name out of the existing L.A. office, with founder Ali Grant remaining as CEO.

“The ability to execute best-in-class influencer marketing campaigns is the single-most important skill set we wanted to bring into the Dolphin family this year,” Dolphin Entertainment CEO Bill O’Dowd said in announcing the acquisition. “Be Social allows us to immediately cross-sell services and launch influencer campaigns to support our entire spectrum of entertainment content, as well as for our rapidly expanding roster of consumer product clients.

According to Grant, Dolphin provides Be Social growth opportunities into new entertainment verticals, “alongside the very best PR firms in the business.”

 

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