Reynolds posing with the gin in an online ad. Image: Instagram/aviationgin Reynolds posing with the gin in an online ad. Image: Instagram/aviationgin ALCOHOL GIANT DIAGEO giant Diageo is to buy a gin brand co-owned by Hollywood actor Ryan Reynolds as part of a deal worth up to $610 million .
It said it will acquire Aviation Gin and its majority owner Davos Brands – which owns three other spirit brands – for an initial payment of $335 million dollars, with potentially up to $275 million more depending on the gin brand’s performance.The move will also see Diageo acquire Davos’ other brands – Astral Tequila, Sombra Mezcal and Tyku Sake.
Ivan Menezes, chief executive of Diageo, said: “We are delighted to announce this transaction, which supports our participation in the super premium gin segment in the United States.