E-brokers defy odds by recording record trading revenue while dropping commissions to zero

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Slashing trading commissions, offering fractional trades and record market volatility, are helping incumbent brokers ride the boom in retail investing.

, 136,000 have signed up for fractional trading. TD Ameritrade does not offer stock slivers to its clients.

At Fidelity, Tesla, Apple and Amazon — some of the higher-priced U.S. stocks — are seeing the most fractional shares trading activity. Similarly, Schwab said its most popular stock slivers have been Amazon, Apple, Alphabet, Microsoft and Netflix. Apple became the first U.S. company to reach a $2 trillion market cap"Those are stocks that have historically been active retail stocks but not every investor has had access to on every platform," said Ryan.

"If the end clients is just in there because they're bored and its another sports venue for them to play with their money and gamble and they're not doing they're homework and they just enjoy the ups and downs, I would say that's a bad thing," added Sanders. "If the client doesn't have a lot of money but they're doing their homework and its a way to get into the market I would say its a good thing.

 

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