Chilean entrepreneur calls her honey 'Miel Gibson' but Braveheart's lawyers go to war

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When Yohana Agurto set up a new Braveheart\u002Dthemed business, a cease and desist order made a miel of it

Taking organic honey that was going unused, a friend drew Agurto a logo, complete with an image of the star and the Braveheart-themed slogan, “Only to the brave.” Good, right? Not exactly, but read on.

“We are counsel to Mel Gibson. It has come to my attention that you are illegally using Mr. Gibson’s name and/or likeness and/or biography to market or sell honey products,” came the message. Shocked that Gibson’s team would be worried about honey jars in Chile, Agurto said some friends told her not to worry, that it would blow over, but she “realized I was up against Goliath.”

Chilean unemployed teacher Yohana Agurto, shows labels of ‘Miel Gibson’ organic honey, at her home in Santiago, on August 18, 2020.She had put too much into her honey, she felt, to simply roll over, and decided to go public about how Braveheart’s team was leaning on her. As a result, she received offers of free lawyers of her own, and told the Times that by Monday, more honey orders than ever before were coming her way.

 

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William Wallace’s lawyers called, somebody used his name on a movie ....

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