TikTok’s Fate Matters to the Music Industry, But Not For The Reasons You Think

the Chinese-owned app in the U.S. unless it sells its operations there to an American company, citing national security risks, Al-Hamdouni was understandably concerned.

A TikTok ban would be an obvious blow to the platform’s community of more than 100 million U.S. users, who benefit from the app’s ability to “give creators a voice,” as 20 top creators in an open letter to Trump on Aug. 2 -- not to mention the company’s more than 1,500 employees at offices across the U.S., including in New York, Silicon Valley and a new Los Angeles outpost that opened in January. Microsoft, Twitter and Oracle are currently among the tech companies in talks to buy TikTok’s U.S.

She adds that competition makes platforms"better in the long run," and Mann, a Grammy Award-nominated songwriter-producer, thinks the record business benefits from that competition, too."I think this is no different than a music industry that historically had a handful of distribution points, which now has a plethora of distribution points," Mann says."It does provide a lot more à la carte distribution alternatives to talent.

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