. These initiatives will help ensure that Apple has a vibrant AR developer base ahead of the anticipated launch of AR glasses.
We see parallels between the AR TV push and the 3D TV bubble, but Apple also has a strong track record of popularizing nascent technology form factors. Before consumers even had time to scrub off their blue body paint from showings, the TV industry seemed to have made up its mind that the future of home entertainment was 3D. Just about every flagship TV in the early 2010s came with 3D functionality and a few pairs of glasses, but by 2015, the had all but died out.
This is to say, in essence, that AR entertainment is at risk of becoming a gimmick rather than an altogether new form of storytelling. Still, Apple became the $2-trillion behemoth that it is today by popularizing forms of technology that once seemed futureless. (Touchscreen tablets were around for more than a
AR. Maybe resources and time is pushing me to getting stuff later and more intelligent machines.
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