How I've kept a five-figure monthly freelance income amid coronavirus - Business Insider

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I'm a freelancer who's brought in 5 figures a month in income since the start of the pandemic even after losing half my clients. Here's how I've found additional work and kept business up

Freelance writer and marketing consultant Mary Kearl has maintained a five-figure monthly income working 20 to 30 hours a week since September 2019, despite losing 50% of her key clients at the start of the pandemic.

I always dreamed of being able to set my own hours, manage my own workload and priorities, and pick and choose the projects I worked on and the kinds of people and companies I collaborated with, but I never believed that I could make it as a full-time freelancer — even though I freelanced on and off while working full time throughout my 20s and early 30s, earning at least a few thousand a year on side projects.

Despite the ebb and flow of both my workload and income, by the time our world travels wrapped up at the end of July I was hooked on both the challenges and rewards of freelancing, and I launched more seriously into a full-time writing and marketing consulting career in August 2019. Here's what's worked for me and how I've had to adjust since the pandemic resulted in a loss of about 50% of my clients.I didn't realize this until I set out to write this article, but about 32% of my income from this year has come from inbound leads on LinkedIn.

The one addition is LinkedIn. Instead of searching for LinkedIn's job listings, I search for posts by individuals and companies for phrases that apply to my area of expertise, such as "hiring freelance writer," "freelance content," or "hiring social media." About 2% of my income has come from adding this strategy to my repertoire.

 

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