Yelp joins 15 Percent Pledge to increase representation of Black-owned businesses

LISBON: Crowdsourced business review website Yelp committed on Monday to the Fifteen Percent Pledge, a US campaign for retailers and companies to increase representation of Black-owned businesses to 15 per cent, the campaign said in a statement.

Yelp is the sixth major company to join the Pledge, founded in May by Brooklyn-based creative director Aurora James, after beauty retailer Sephora, furniture brand West Elm, cannabis retailer Med Men, online designer rental service Rent The Runway, and Vogue Magazine.

It also plans for 15 per cent of its Instagram content to feature Black-owned businesses and 15 per cent of its lists to focus on and include them.

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