in her own words, what it was like to relocate and reopen her beloved Brooklyn salon and shop during the pandemic, with COVID-19-related safety measures in place, while the future of beauty treatments in New York City is uncertain.
This is our 10th year in business — before Instagram was even in existence — and when I opened, there was no competition. There were no little guys in beauty, no indie chains. Sephora, Nordstrom, and the other retailers were not focused on any of the small beauty brands that I was bringing in. After, we launched services. We started with brows, then slowly moved into facials and body waxing. We’ve really seen it grow over the past ten years.
As my lease came up for renewal, we were at a point where we had two treatment rooms with a three- to four-week waiting list to get a facial. The makeup chairs were being pulled into the brow station, we had two brow people going at once and their butts were hitting each other. It was back-to-back-to-back crowded. When I went to renew the lease, the owner of the space wanted to give it away to a chain restaurant — which would have gotten rid of me, the single woman business owner on the block.
We needed a bigger space, one where our customers were no longer on top of each other. We also needed more treatment rooms and a seating area for customers to wait, rather than standing in a store. Plus, I needed a proper office.
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