BERLIN: Six months after the COVID-19 pandemic forced the sudden cancellation of the Mobile World Congress, the technology trade fair business is mounting a comeback with a scaled-back version of the IFA consumer electronics fair in Berlin.
The trade fair business in Europe was brought to a juddering halt by the pandemic, with the Mobile World Congress in Barcelona, the ITB travel fair in Berlin and the Geneva Car Show all called off at the end of February. US chipmaker Qualcomm kicked off proceedings with a keynote address at which it launched chipsets to power cheap 5G phones and 'always on, always connected' laptops for people working at home.But the presentation, by Qualcomm President Cristiano Amon, was a pre-recorded video - he wasn't able to travel to Berlin.
China's Huawei Technologies, a major sponsor of the congress circuit, is also giving a video keynote address at IFA but is saving big product announcements for its developer conference in Shenzen on Sep 10.
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