Black Concert Promoters Want to Talk About Live Music's Exclusion Problem

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The newly formed Black Promoter Collective wants the live music industry to address longstanding racial inequality. “I’m not interested in just having a black piece of the pie,” s…

This network of promoters have partnered with each other over the years over various tours and projects. We all know each other. We’ve all worked together, even if it’s one person removed.

We formed to say, “How can we get together to [help] this great group that does a tremendous amount of business — we’re doing over $100 million in gross business each year — why is it so difficult to get this certain caliber of artists?” We are constantly overlooked for certain kinds of projects.We are professional promoters, period, and we’ve got decades of experience. We seek to book and promote shows across all kinds of genres — not just black shows.

“We don’t have artists who sell out a tour just by announcing in a tweet. As African American promoters, we have to do a much more thorough job because we’re forced to work with less.” We’re fine with that, but we want to build a business too with new talent and the best talent out there — and we want to promote other genres of music. We have street teams that still go to barber shops and beauty shops. Live Nation is not going to do that. We have relationships with program directors at radio stations. We don’t have artists who sell out a tour just by announcing in a tweet.

A big draw-in with large promoters, for artists, is that they offer better deals — which doesn’t seem like something theyIt’s not that we are bitter that they offer a better deal. It’s the exclusion of us from the party. There are still regional promoters who work these tours with the Live Nations and AEGs — they’ll collaborate and form partnerships — and we’re often not included in those types of projects.

 

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Saying that they are “forced to work with less” is a fairly racist comment for a black concert promoter to make!

Black promoters promoting Black genres create Black company to promote a Brooks & Dunn reunion tour; is that what you want!?!

What's 'live music?' I think my grandparents talked about this thing once

6.2 MILLION followers, and so very very few likes or retweets. Quite incredible that this cultural institution has fallen so far behind

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