“This one is especially true for those of us who utilize social media to grow our businesses. Go where your people are, not where you think you need to go,” suggests Teague Moreno. “Consumers are on social media now more than ever during the pandemic. On social media you have the opportunity to show people the real you and why you do what you do and you also have the opportunity to fake it. There are plenty of people who have built their success on faking it. It can work.
“Additionally, I think that you’ll find that stories help your customer or audience remember you. Because stories usually stay with us for longer than factual data, your story may affect them on a profound level and allow them to feel more comfortable using your product or service.”“By understanding why you do what you do, you’re better able to authentically connect with the people who may be interested in working with you or trying your product,” explains Teague Moreno.
“I’ve found that most people think they understand the reason they’re making choices but in reality, they haven’t dug deep enough. I find that asking yourself ‘why’ questions after each statement helps drill down to the emotional connection you have to the success of your business. Without that emotional connection and the success payoff, it’s really hard to stick with it when the speed bumps on the road to success rear their ugly heads .
“Sit down and think through these six areas of your life: personal, relationships, business, health, spiritual and financial. Think about where you want to be in each of these areas and set out to make them happen. Allow your business goals to refine the person you are so that you can create fulfillment in your entire life, not just in one area. No business is worth throwing the rest of your life out the window. Happiness is bigger than a lot of money.
Good advice.