Clicks hair advert fury: advertising chiefs' code of silence

📆 9/13/2020 9:00 AM
📰 TimesLIVE

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The furore around the racist hair advert that sparked a week of protest action at Clicks stores across SA this week has put entrenched structural racism and 'unconscious bias' in the advertising industry into sharp focus.

JEFF WICKS and NIVASHNI NAIR

The furore around the racist hair advert that sparked a week of protest action at Clicks stores across SA this week has put entrenched structural racism and"unconscious bias" in the advertising industry into sharp focus. The retailer has borne the brunt of widespread condemnation of the TRESemmé advert, which featured a denigrating comparison of white and black hair, but the backlash has extended to the brand's multi-national distributor, Unilever, and the boutique advertising agency where the offensive campaign was born...A subscription gives you full digital access to all Sunday Times content.

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Clicks promises to spend more money with small businessesClicks has now met with Small Business Development Minister Khumbudzo Ntshavheni after the offensive advert uproar.
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Clicks to work with SMEs in beauty space as more retailers pull the plug on TRESemmé productsFour more major retailers have pulled TRESemmé products from their shelves while mother company Unilever has yet to publicly account for who passed and approved its racist hair advert.
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