ViacomCBS Closes Deal to Sell CNET for $500 Million to Marketing Firm Red Ventures

Under the deal, Mark Larkin, EVP and GM of CNET Media Group, along with the unit’s senior team will remain with Red Ventures following the acquisition, expected to close in the fourth quarter of 2020.. In addition to the flagship CNET site, the CNET Media Group also houses brands including ZDNet, GameSpot, Metacritic, TV Guide, and Roadshow.

Founded in 2000, Red Ventures says it has 3,000 employees in the U.S., the U.K. and Brazil. The Fort Mill, S.C.-based company owns and operates digital brands including Bankrate, the Points Guy, Healthline, MyMove and Allconnect.com. “Over the last 25 years CNET Media Group has built a dynamic portfolio of brands with well-earned authority on such topics as consumer tech and gaming that play an increasingly important role in people’s lives,” said Ric Elias, Red Ventures CEO and co-founder, in announcing the deal. “Red Ventures is eager to invest in CNET Media Group’s growth with more personalized consumer experiences that will reinvigorate CNET Media Group’s brands and unlock unprecedented opportunity for all.

I've done work with RV in the past. They are ruthless when it comes to numbers and the speed at which they expect them (not necessarily bad) Fingers crossed that the Giantbomb crew stays the same and keeps making kick ass content.

So does this include all of CBS Interactive? Or just CNET? So like Giant Bomb and Gamespot?

clarification: The deal technically is not closed - ViacomCBS & Red Ventures expect it to be official in Q4

ViacomCBS Closes Deal to Sell CNET for $500 Million to Marketing Firm Red Ventures

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