Monday, 14 Sep 2020 08:31 AM MYTLOS ANGELES, Sept 14 — People who closely follow box office earnings have noticed a surprising lack of transparency surrounding ticket sales for, the US$200 million-budgeted sci-fi epic from director Christopher Nolan that released last weekend in US theatres.premiered, Warner Bros., the studio behind the film, has parcelled out carefully selected breadcrumbs of data to reporters and rival studios.
But there's a downside to those bragging rights. It also forces studios to own their mistakes — a miss is a miss, after all. With streaming rivals such as Netflix and Amazon keeping a tight grip on the number of times films are watched and refusing to reveal box office data about their films, more traditional studios have grown frustrated.
In normal times, executives that are involved in distributing films get access to grosses by the hour. Studios work with the research company Rentrak and its parent corporation Comscore to report daily numbers and publish box office charts each weekend that are widely distributed across the entertainment industry.
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