John Boyega quits perfume ambassador role over Chinese ad

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Black actor John Boyega has stepped down from his role as a global ambassador for perfume brand Jo Malone after the company decided to hire a Chinese actor to replace him in an ad he created.

Tuesday that the brand's decision to "replace my campaign in China by using my concepts and substituting a local brand ambassador for me, without either my consent or prior notice, was wrong."

The original ad starring Boyega, 28, aired last year and was called "The London Gent." It features the London-born actor walking around the neighbourhood where he grew up and riding a horse in a park, and it makes reference to his Nigerian heritage in a scene featuring West African attire. It's not the first time Boyega has been deleted from a China-based ad. He played a leading role as Finn in 2015's "Star Wars: The Force Awakens," but he and other nonwhite characters were removed or diminished from a Chinese poster for the movie.

 

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Another important CTV headline about a British actor pushing some sort of fragrance in China. B F D.

And...of no interest!

The Chinese just don’t like him 🤷🏻‍♂️

Can we nuke China or?

Good man

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