The Golf and Polo Vivo were among the most-searched vehicles.The Volkswagen Polo is the country's most searched hatchback, while Volkswagen is dominating this important segment of the motor industry. And South Africans are seeking to acquire a hatch that costs less than R250 000.
This has emerged from an analysis of search on AutoTrader during August. AutoTrader is the largest digital automotive marketplace in South Africa. Accordingly, it provides unparalleled insight into car-buying patterns in the country.While the Polo was the most-searched-for hatchback in the sub-R250 000 price bracket in August 2020, the list of top ten models contained no fewer than three Volkswagen derivatives .
According to George Mienie, AutoTrader CEO, the sub R250 000 sector has been one of the most popular price range segments within the hatchback market during lockdown level 2. He says:"This price bracket constituted a massive 72.3% of price-related searches for hatchbacks during August.", hatchbacks are the body-type with the lowest selling price and mileage combination, and they're also the most sold body-type in the country.
Similarly, the Golf - in second place for most searched hatches in August in the sub-R250 000 - is not a surprise listing. Mienie adds:"One of the models in the Golf range, the iconic GTI, also performed well last year, achieving first place in the AutoTrader Car Industry Report when it comes to variant searches. It was responsible for a substantial 1.5 million searches.