Court orders maker of vodka-based 'whisky' to destroy the products

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It also restrained the company from representing the products as being whisky or whisky-flavoured when they were not, and as having an alcohol content of 43% or higher when they did not.

The company was also ordered to have all the products or advertising material containing any of the offending matter destroyed within 14 days of the date of the court order.

The words or expressions “Premium”, “Whisky Flavoured”, “Spirit Aperitif” and “Double Distilled” also appeared on the King Arthur label. The base product was vodka. Milestone applied for leave to appeal to the Supreme Court of Appeal. On Friday that appeal was dismissed with costs.

 

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