What do fans of Beyoncé, the Foo Fighters, Lauv and Mac DeMarco secretly have in common? Though they’d never know it, they all order their merchandise through the same Canadian e-commerce company, Shopify. The 14-year-old Ontario-based business has grown into a global giant over the last six years since it launched Shopify Plus, the enterprise version of its software.
Based on reported traffic, the biggest music stores on Shopify Plus include those for Beyoncé, Lady Gaga and Justin Timberlake. Padelford says Shopify’s “true partnership approach” is one reason there’s little mention of the company itself on the online stores of the more than 1 million high-profile artists and brands it works with . “Eventually you realize that all roads point to Shopify,” says Padelford. “We don’t have to tell you, our customers tell you.
Red Star’s Stultz praises Shopify’s “great back-end reporting system,” which provides data at no extra charge. For Padelford, having such a system was always a must. “If you go out and create an amazing brand and amazing products and you get all these customers to come to your store and buy stuff, that’s your customer, not ours,” he says. “To support [entrepreneurs] you have to give them the tools to be successful, and one [way we do that] is by giving them data and insights.
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