By Nina Trentmann Close Nina Trentmann Updated Sept. 21, 2020 4:46 pm ET Motorcycle maker Harley-Davidson Inc. hired an industry outsider with transformation experience as its next finance chief, the first woman in that role.
PREVIEWSUBSCRIBE Ms. Goetter is expected to be part of the restructuring of Harley-Davidson under its new Chief Executive Jochen Zeitz, formerly the head of German sportswear company Puma SE. The initiative, called the “Rewire,” is intended to reduce the number of models on offer and simplify the business that has seen its sales decline for several quarters in a row.
That experience in managing cost-reduction programs will be useful in the new role, analysts said. Harley-Davidson is struggling with weakening sales after import tariffs were imposed in the U.S. and Europe, and a further drop after lockdowns during the coronavirus pandemic led to its dealerships being temporarily closed.
Her lack of industry experience means Ms. Goetter has a steep learning curve ahead of her, said Joseph Altobello, a managing director at investment bank Raymond James Financial Inc.
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Women riding to the top
This is absolutely awesome
cool
HNA and Anbang money-laundry in the US via their M&A; they also planned to purchase major mainstream media & platforms to control US
So then, 'why did the Harley cross the road?'
Harleys sounds like farts
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